Marketing Essay Example | Topics and Well Written Essays - 3500 words - 4

Advertising - Essay Example They additionally fill in as the supervisory group with explicit jobs and obligations. Adam Balon, 26, handles the business elements of the organization. He graduated with a degree in Economics and earned a spot in Harvard MBA. He has functioned as an advertising administrator for Virgin Cola UK. His abilities incorporate creating brand systems, spending the executives and broad involvement with managing motivation and basic food item products to drive postings. He has past situations as brand director, coordinations and creation arranging in Virgin Cola. He has filled in as a business investigator in the money related administrations and basic food item retailing. John Wright, 25, deals with the activities of the organization. He graduated with a Masters in Manufacturing Engineering. He functioned as an advisor at Bain and Company. His capabilities incorporate creating fire up plans setting up new pursuits, business cases with arranging procedures to contribute/arrange specialty units and overwhelming inclusion in IT and enrollment activities. He has worked across various businesses in assembling, money related administrations and media. Richard Reed runs the advertising elements of the organization. He graduated with a degree in Geography. He has 4 years involvement with the promoting business. He filled in as a record executive on BMP DDB Needham Marketing organization that handles the Volkswagen business account. His abilities incorporate contriving and actualizing new promoting methodologies to twofold the piece of the pie. He has escalated information in large scale arranging and retail correspondences that would abuse new administrations and new income streams to the office. He has recently filled in as business chief for BMP’s intuitive promoting consultancy just as executive for new business. The center competency of Fresh Trading Ltd is fixated on promoting and business procedure as got from the encounters of the supervisory crew. Center competency is characterized as the aggregate learning in the

Hydration and nutrition at the end of life Essay - 8

Hydration and sustenance toward the finish of life - Essay Example As indicated by standard practice in the UK and Scotland, palliative consideration and end-of-life human services requires an all encompassing methodology through which patients are given the sort of care that impacts all parts of their lives decidedly (Tappenden, et al., 2013). Along these lines, it is significant for all parts of human services to be thought of and considered so as to give the best of treatment to this classification of patients. Besides, palliative consideration and older human services accompany significant issues that require the dynamic association of the groups of patients (Field and Cassel, 2013). This implies there is the requirement for authorisation in an official and informal setting for the arrangement of legitimate consideration and treatment. Notwithstanding the significance of sustenance in improving the lives of end-of-life patients, proof shows that a larger part of these patients are not given the best possible consideration and consideration regarding taking care of and the assimilation procedure (Mann and Truswell, 2012). Over 55% of attendants and clinical specialists don't invest quality energy analyzing and scrutinizing alternatives for the arrangement of top notch care (Gillespie and Raftery, 2014). Hence, patients get significant confusions that add to their difficulties at these touchy occasions of their lives. The motivation behind this examination is to look at the principle issues with the arrangement of legitimate sustenance to people who are experiencing end-of-life clinical medications and procedures. This will come full circle in the assessment of a main issue in explore and from that point, So as to plan a legitimate research, there was the need to characterize the extent of the exploration and figure a proper methodology to direct the investigation.

Spring Admissions Update - UGA Undergraduate Admissions

Spring Admissions Update - UGA Undergraduate Admissions Spring Admissions Update Since we are about a week out from the Spring admissions deadline, I thought that I would give everyone a heads up on where we are at this point in time for both Spring freshman and transfers. I expect that in about 2 weeks, we will release decisions on all Spring freshman, so I heavily suggest that all Spring freshman applicants check their myStatus page and make sure that all required materials are here! We cannot move forward with a decision if all materials are not in. As for Spring transfers, we received just under 1,500 applications, and we have made decisions on roughly half of those files so far. In looking at the day-to-day progress, we have been averaging around 40 transfer decisions per work day, so I expect that we will have most decisions out by late September. We still have a number of Spring transfer applicants with incomplete files, so hopefully the transcripts are in the mail. Please double check your myStatus, make sure we have up-to-date transcripts, and remember t hat we need transcripts from every college you have attended. Go Dawgs!

Spring Admissions Update - UGA Undergraduate Admissions

Spring Admissions Update - UGA Undergraduate Admissions Spring Admissions Update Since we are about a week out from the Spring admissions deadline, I thought that I would give everyone a heads up on where we are at this point in time for both Spring freshman and transfers. I expect that in about 2 weeks, we will release decisions on all Spring freshman, so I heavily suggest that all Spring freshman applicants check their myStatus page and make sure that all required materials are here! We cannot move forward with a decision if all materials are not in. As for Spring transfers, we received just under 1,500 applications, and we have made decisions on roughly half of those files so far. In looking at the day-to-day progress, we have been averaging around 40 transfer decisions per work day, so I expect that we will have most decisions out by late September. We still have a number of Spring transfer applicants with incomplete files, so hopefully the transcripts are in the mail. Please double check your myStatus, make sure we have up-to-date transcripts, and remember t hat we need transcripts from every college you have attended. Go Dawgs!

Indus River Valley Civilization - 758 Words

The Indus River Valley civilization was an ancient civilization located on a subcontinent called India. The Indus River Valley civilization was naturally isolated by the Himalayas and the east and west Ghat mountains. The ancient civilization was located near a river, like most of the ancient civilizations of their time. Because India was surrounded by mountains on all sides, the subcontinent was very prone to attacks. A major problem for the Indus River Valley civilization was the constant monsoons it had. India had two different types of monsoons, the winter monsoon and the summer monsoon. The Indus River Valley civilization depended on the summer monsoon, because that is when they got most of their rain. When the winter monsoon hit the†¦show more content†¦It is also believed they participated in the maritime trade network. The ancient civilization would trade many different types of things, for example they traded silver, gold, seashells, flint, and gemstones. Cotton was one of the most important items the ancient civilization traded. The Indus River Valley civilization had one of the largest trade routes of their time, which expanded from Mesopotamia to China. The Indus River Valley civilization society was based around a social hierarchy, which was divided into groups based upon occupations. The highest group of the social hierarchy was the Brahmins, or also known as priests. The second highest group of the hierarchy was the Kshatriyas, or warriors. The third group were called the Vaisyas, which consisted of the herders, farmers, artisans, and merchants. The fourth group consisted of people who had little or no Aryan heritage called the Sudras, they consisted of farm workers, servants, and other laborers. The lowest group of the social hierarchy was the dalits, they did work no one else wanted to do. Their social class determined who they could marry, what kind of education they could get, where they could live, and what jobs they could get. The Indus River Valley religion was polytheistic, which meant they believed in many god. The ancient civilization worshipped god and goddesses who embodied natural forces. The main god the civilization worshiped was Indra, the god of war. Indra ´s was weaponShow MoreRelatedThe Roles Of The Indus River Valley And Egyptian Civilizations721 Words   |  3 PagesRivers are the key aspect of civilization. The early civilizations are usually found by rivers. The reason is these rivers give early civilizations certain gifts, or the essentials for survival. The rivers give people silt. Silt is a very wet clay the makes soil fertile for farming, no matter your location. In turn, the plans grown in silt give the civilizations food and items to trade. Another, gift is fresh water. You cannot drink salt water, or water your plants with salt water or they would dieRead MoreComparing The River Valley Civilizations1509 Words   |  7 PagesComparing and Contrasting River Valley Civilizations In the following treatise, the research that will be presented will provide criteria involving similarities and differences in three attributes of life in the four primary river valley civilizations. The river valley civilizations are composed of Mesopotamia, Egypt, the Indus Valley, and China. While each of these civilizations is unique in their habits and traditions, they share many similar qualities. For this work to be as comprehensive asRead MoreSimilarities Between Civilizations And Ancient Civilizations1403 Words   |  6 Pages Although the Mesopotamia civilization was thought to be located in between the Tigris and Euphrates river , which is now west of Iraq , and the Indus Valley civilization was thought to be located near the Indus Valley , now New Delhi , India , these two civilizations have many similarities and also many differences . These specific similarities and differences range from location , religion , way of life , types of governments , political structures , social structures , intuitions and many moreRead MoreA Brief Note On The River Valley Civilizations1489 Words   |  6 PagesRiver Valley Civilizations’ is a term used to refer to great civilizations that grew along river valleys. The four cultures referred to as river valley civilizations include the Indus river civilization, Yellow River civilization, Nile River civilization and Tigris-Euphrates civilization. The oldest of the civilizations is the Tigris-Euphrates civilization that dates back to 3500 to 2500BCE. Communities during this era tended to align in river valleys for particular reasons. The most crucial reasonRead MoreIndus Valley Civilization Essay725 Words   |  3 PagesThe Indus Valley civilization is located in India along the Indus River. India is a subcontinent in a region known as South Asia. Two capital cities in this area are Mohenjo-Daro and Harappa. To this day it includes three out of ten of the world’s most populous countries, two mountai n nations, and an island nation. Which includes India, Pakistan, and Bangladesh(countries), Nepal and Bhutan(mountains), and Sri Lanka(island). The Indus civilization lasted from 2600 to 1900 B.C. and was known asRead MoreComparing The Nile, Mesopotamia, And Indus Civilizations1475 Words   |  6 PagesComparing the Nile, Mesopotamia, and Indus Civilizations The civilizations of the Nile River valley, the Mesopotamia valley, and Indus Valley marked human progress toward fixed settlements and the development of a rich culture. These civilizations shared many characteristics that contributed to their success. What made these civilizations unique were the contributions that each one gave to the world. They contributed their own ideas and accomplishments in the areas of religion, science, and mathematicsRead MoreAncient Indian Civilization6134 Words   |  25 PagesANCIENT INDIAN CIVILIZATION INTRODUCTION In the 1920s, a huge discovery in South Asia proved that Egypt and Mesopotamia were not the only early civilizations. In the vast Indus River plains (located in what is today Pakistan and western India), under layers of land and mounds of dirt, archaeologists discovered the remains of a 4,600 year-old city. A thriving, urban civilization had existed at the same time as Egyptian and Mesopotamian states — in an area twice each of their sizes. The IndianRead More The Harrapan Civilization Essay617 Words   |  3 PagesHarrapan Civilization The Indus Valley, or Harrapan, civilization was discovered in 1920-21 when engraved seals were discovered near present-day Sahiwal in Pakistani Punjab at a place called Harappa. Excavations at Mohenjodaro in Sind discovered the buried remains of a civilization with a pictographic script. The Harappans first settled sites along the Indus River. This civilization extended to the Yamuna along the bed of the river Ghaggar in Rajhastan, Gujrat and up to the mouths of the rivers NarbadaRead MoreEssay about Harappa and Aryans 1500 B.C.E1299 Words   |  6 Pagesbuilt most buildings of sturdy baked brick molded to a standardized size. Residential and commercial districts were separated from a smaller area or public affairs. Massive brick ramparts 40 feet thick at their base partially protected it from the river waters and any potential human attackers. Large granaries provide evidence of wealth and stored voluminous supplies, perhaps of wheat for the local population, or export goods. The H arappan people had exceptional housing for ancient times. More affluentRead MoreHow Do The Neolithic And Paleolithic Revolutions Differ?1657 Words   |  7 Pagesnow specialize on other things like building tools, architecture, science, etc. This creates a tremendous impact because it allows the civilization to advance in areas other than growth. New ideas can make the society more efficient and quickly increase the carrying capacity. 3. What controversy exists over the use of the term civilization? The term civilization has acquired a controversy because of the connotations it has adapted to carry. A civilized society is one that is credited with agriculture

10 Bad Things We Do to Our Trees

What is Actually Happening with Paper Writing Research

What is Actually Happening with Paper Writing Research The Hidden Gem of Paper Writing Research Original and very good excellent research paper theses are given to students who find it challenging to compose their own research paper thesis. Writing a research paper has come to be among the most important components of contemporary procedures of education and is also the one which provides the students' most amount of stress. If a student would like to learn to compose a thesis for a research paper, it's important to get an overall picture of the whole process. Most students find it difficult to write research papers based on the instructors' guidelines. Most writing companies handle various customers. It's different from the sort of paper where you're presenting the outcomes of your research. If you choose to get a research paper from our site, you're going to receive a wide selection of advantages. 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The Great Gatsby How The American Dream free essay sample

Destroyed Myrtle Essay, Research Paper The Great Gatsby could be described as a book about the complicated lives of adrift people. The character Myrtle was so haunted with money and making the American dream that it ended up destructing her. Through bust uping her matrimony, remaining in anabusive relationship and overall greed for money, her decease was inevitable. Myrtle was highly avaricious and through coveting the rich began to destruct her matrimony. She spoke to her friends stating them ; I merely married him ( Wilson ) because I thought he was a gentleman. This escalated until she made supercilious comments towards how much money her hubby was gaining. She stated ; He borrowed person else s best suit to acquire married in, which tells us she holds pecuniary stableness higher than love for her hubby. As clip went on Myrtle destroyed her matrimony through a hatred towards Wilson. This could besides hold been caused through a common greed for societal position. We will write a custom essay sample on The Great Gatsby How The American Dream or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In a conversation with Nick she mentioned ; You can t unrecorded everlastingly, you can t unrecorded everlastingly. This supports the fact that she felt she was at the underside of the societal ladder and ever wanted to make better. Furthermore, thi s could hold besides been an index of the matter she was to hold with Tom. Myrtle was besides in attending at all of Gatsby s parties. she along with many others was merely at that place to be seen, although, this may hold backfired when she saw the truth to how barbarous and cut-throat in the rich manner of life was. Myrtle besides did non gain that along with the money and power came force. Through her matter with Tom she entered a really opprobrious relationship. On one juncture ; Tom broke her olfactory organ with his unfastened manus. this along with being dominated by Tom was portion of her day-to-day life. Just before the terminal of the book Myrtle was at place with Wilson when a battle broke out between them. She yelled ; Beat me, throw me down and crush me which moreover showed us that she had grown accustomed to Tom s invariable maltreatment. Myrtle eventually died when she was struck by a auto driven by Daisy and Gatsby. This is really dry as she wanted to be rich, but the rich ended up killing her. Through green-eyed monster of what she wasn T, rich, she ruined her matrimony, was abused and finally died because of it. This proves that the pursuit for the American dream is a ineffectual effort at something one can non be.

Career Mobility and Career Self

Essay on alcohol and drugs

Essay on alcohol and drugs Essay on alcohol and drugs Drugs & Alcohol Final Paper HDFS 2400 AU 13 Section I The topic that I had most interest in throughout the chapters 1-19 of our assigned text- book, Exploring Lifespan Development Second Edition by Laura E. Berk, was in chapter 13: Physical and Cognitive Development in Early Adulthood the section about ‘Substance Abuse.’ This topic is really appealing to me because being a 21-year old female a lot of people around my age, especially being a college student, have done sometime of substance abuse before. It seems to be the â€Å"cool thing† to do on the weekends with an over amount of binge drinking, while casually having a cigarette to keep the ‘tipsy’ feeling alive in the body. According to the textbook, â€Å"As many as 20 percent of U.S. 21- to 25- year olds are substance abusers (U.S. Department of Health and Human Services, 2009b)† (Berk p. 348). Substance abuse is the use of marijuana, smoking cigarettes, chewing tobacco and taking stimulants to enhance physical or cognitive performance. Also , binge drinking and experimentation with prescription drugs and â€Å"party drugs† are a common substance abuse among those in early adulthood that can lead to tragic consequences. The most common substance disorders in those years is cigarette smoking and alcohol consumption. Some tragic consequences from cigarette smoking are deterioration of the retina, skin abnormalities, premature again, hair loss, decline in bone mass and many more extreme consequences. Alcohol consumption is best known for chronic liver disease, but it is also linked to cardiovascular disease, irritation of intestinal tract, inflammation of the pancreas, bone marrow problems and many disorders of the blood and joints. Tragic consequences of substance abuse are a huge increase of the psychological problems that lie with addiction that can lead into abuse in adolescence and adult years. The earlier started for any form of addiction the likelihood of continuing for future years to come. Section II â€Å"Alcohol Addiction† by Pride-Institute.com, states that almost 18 million Americans abuse alcohol. With many types of people and cultures that do abuse alcohol, in the LGBT community research of alcoholism suggests that the abuse and dependence of it occurs higher rates than in the mainstream population. In the LGBT community alcohol abuse occurs more than in the mainstream population. The abuse of alcohol can be the result of much stress and difficulty of dealing with discrimination and heterosexism that many do face who are homosexual. Many who abuse alcohol development a high tolerance for it, which results in the need to drink more to achieve that intoxication or the desired effect. Abuse of alcohol is the continuing to drink all the time, more time spent on drinking and thinking about drinking. Another aspect affected besides the body is the interaction with the real world; important work, family or social activities are more likely to be given up or reduced as a res ult of it. According to Cancer.org, â€Å"Cigarette smoking is the major single cause of cancer mortality in the United States.† Smoking cigarettes are activities that people choose to do, and is the most preventable cause of death in our society. When comparing the many cultures American Indians/Alaska Natives are the highest cultures to abuse cigarette smoking, and about 18% of high school students were smoking cigarettes in 2011. It is said that cigarette smokers die younger than non-smokers, and smoking can harm just about every organ in the body. The causes of diseases are seen as always chronic with bronchitis, heart attacks, strokes and cancer. Smoking can also steal away a person’s quality of life years before death. It limits the person’s daily life with playing, working and even harder to breath. Life expectancy for men and women who do smoke is more likely to die between the ages of 35, and 69 years old for those who have chosen not to smoke. Is there a relationship

Research Paper Example | Topics and Well Written Essays - 2000 words

Research Paper Example He asks Molly, who is his backup, to get back to work as she was engaged in a chat even after lunchtime. Molly resorts to chatting claiming that Dan cannot boss her around. He thinks of reporting this to the floor supervisor, Mr. Davis who at that time was reviewing low performance of his employees and was thinking how to get the employees to become efficient. Evaluation of the Scenario Promoting Cultural Diversity   In the given case, Karishima has a different cultural background and is having problem in adjusting. Similarly all the other employees are having a problem in adjusting with her because of her accent and other differences such as her inability to dress up the way other call centre employees do. The management should inform the existing employees of a new /foreign employee being hired. This is because it will prepare them to face the differences. Moreover, the employee being hired should be trained a little. This can be done by giving the employee an orientation for abo ut 2 weeks at least. In this way, the employee won’t be working formally but will get to know people at work and will start communicating with them. The strategies for cultural diversity are based on complexity theory. Solving Problems   One obvious problem in the case above is that, there are many problems but apparently no one is trying to reach solutions. Susan has a problem with her co worker, Karishma but she does not take the case to her supervisor rather she complains about it to her friend and instead of trying to reach a solution she laughs it off with her. Joy does not appreciate what her colleagues are gossiping about related to Karishima and wants to correct them but concludes otherwise leaves to go back to work in a sour mood. Even here she does not try to reach a solution for the problem; rather she ignores it and spoils her mood. Whenever a problem is observed, employees should be asked to discuss the problem with the management or with the senior staff. More over, they should be encouraged to discuss the problem on a horizontal level as well. This will help employees to learn more about each other and will bring them closer to one another. This strategy is based on Cognitive resource theory, which states that a leader obtains effective group performance by first making effective plans, decisions and strategies, and then communication them through directive behavior (Robinson, pg 351, 1998). Furthermore, the head should communicate with those working under him so that he can learn about problems faced by the lower staff thus becoming able to solve their problems efficiently. This can be based on University of Michigan Studies which state that there is an employee oriented leader and a task oriented leader. In this case, the leader should be employee oriented so that he can emphasize on interpersonal relations (Robinson, pg 357, 1998). Motivating Employees In the given case, employees are not motivated. They just work for the sake of mone y or because it is necessary for them. However, it is important that employees at a workplace are motivated or else they lose interest in work and are not able to perform their best. In this case, Mr. Davis is reviewing low employee performance and he knows it is because the employees are not motivated. Employee motivation is imperative for an organization. Employees can be motivated intrinsically as well extrinsically. In order to give them extrinsic motivation, the management can announce

Karl Marx and Islam in Kuwait Essay Example | Topics and Well Written Essays - 750 words

Karl Marx and Islam in Kuwait - Essay Example This essay will discuss the influence of Karl Max ideologies and Islam in Kuwait. To start with, several ideologies advocated by Karl Max are easily integrated to Islamic religious beliefs. Firstly, even though Karl Marx was considered to negatively criticize religions, it is evident that he acknowledged the role of religions in an economy. Karl Marx identified religion as a source of comfort for people facing economic challenges in a country. This may not necessarily imply that Karl Marx promoted atheism, but it is evident that religion played a central role in encouraging people despite the tough economic situations. Similarly, the Islamic religion promotes the principle by promoting principles that provide refuge to the poor and economically challenged citizens. It is because of this ideology of religious support that major relief organizations like Kuwait Joint Relief Committee, an International Islamic Relief Organization, were initiated in Kuwait. However, on a rather negative point, Karl Marx criticized religion as being the greatest reason why the poor were unable to face the harsh economic realities. According to Universidad de Puerto Rico, Karl Marx criticized religions for providing an ideology that did not offer permanent solution to the poor, who were being exploited by the wealthy class (n.d). In most cases, the poor community members hold tightly to their religious beliefs because they offer some sought of relief to the harsh economic realities in the world. This can be reflected to the Islamic religious beliefs in Kuwait. Being an Islamic country, majority of the population in Kuwait belief in having a better life after death if at all they follow the Islamic teachings strictly. This has affected the economic and political developments in the country because people are not free to criticize malpractices in the political system. As a result, many people have adapted to the political and economic status quo position m aking

The Various Positioning Errors Marketing Essay

The Various Positioning Errors Marketing Essay For instance: kotak-mahindra positions itself in the customers mind as one entity-kotak,which provide customized solutions to all the financial services needs.The positioning of the brand will be influenced by the competitive stance one wants to adopt. Various Positioning Errors; UNDER POSITIONING: Here the customers have a blurred and unclear idea of the brand. OVER POSITIONING: Here the customers have too limited awareness of the brand. CONFUSED POSITIONING: Here the customers have confused opinion of the brand. DOUBLE POSITIONING: Here the customers do not accept the claims of the brand. POSITIONING BY PRICE/COST LEADERSIP When it comes to marketing the business, there are three generic strategies you can use: focus, differentiation and cost leadership.   This means that you need to minimize your costs and pass the savings on to your customers. WAL-MART Wal-Mart Stores Inc. has been successful using its strategy of everyday low prices to attract customers. The idea of everyday low prices is to offer products at a cheaper rate than competitors on a consistent basis, rather than relying on sales. Wal-Mart is able to achieve this due to its large scale and efficient supply chain. They source products from cheap domestic suppliers and from low-wage foreign markets. This allows the company to sell their items at low prices and to profit off thin margins at a high volume. MCDONALDS The restaurant industry is known for yielding low margins that can make it difficult to compete with a cost leadership marketing strategy. McDonalds has been extremely successful with this strategy by offering basic fast-food meals at low prices. They are able to keep prices low through a division of labor that allows it to hire and train inexperienced employees rather than trained cooks. It also relies on few managers who typically earn higher wages. These staff savings allow the company to offer its foods for bargain prices. POSITIONING BY LIFESTYLE Brand position in car-MAZDA MAZDAs Brand Positioning Strategy There are similar products throughout the automotive industry. Mazda considers it vitally important to strengthen its emotional bonds with consumers. In order to create an excellent brand image through strong emotional ties with consumers, Mazda did not initially concentrate on brand strategy schemes, but rather sought to define a brand DNA. Target customers Mazdas target customers are those individuals who stay young, have a good capability to express themselves, are always passionate and are self-confident in their choices. Mazdas Brand DNA Mazdas brand DNA is divided into two concepts of Personality and Product. In order to gain pathos from the target customers, Mazda tried to create an image where Personality is defined as Stylish, Insightful and Spirited, and to guide Mazdas craftsmanship, Product is defined as Distinctive Design, and Responsive Drive. POSITIONING BY ATTRIBUTES Brand positioning is designed to develop a sustainable competitive edge on product attributes in the minds of the consumers. The consumer choice depends upon the attributes of the brand and the utility thus derived.brand attributes also known as core values,represent the essence of the brand. FEW STRONG BRAND ATTRIBUTES: Sustainability: A strong brand makes business competitive.A sustainable brand drives an organization towards innovation and success.Example:Marks and spencers. Inspirational: A strong brand should transcend/inspire the cateogary it is famous for.Example: NIKE transcendent jersey. Appealing: A strong brand should be attractive. Customers should be attracted by the promise one makes and by the value one delivers. Example:life insurance companies. Sometimes a product can be positioned in terms of two or more attributes simultaneously. The  price and quality attribute dimension is commonly used for  positioning  the products. The product is associated with attributes it possess. Ariel offers a specific benefit of cleaning even the dirtiest of clothes because of the micro cleaning system in the product. Colgate offers benefits of preventing cavity and  fresh breath. Promise, Balsaras toothpaste, could break Colgates stronghold by being the first to claim that it contained clove, which differentiated it from the leader. Nirma offered the benefit of low  price  over Hindustan Levers Surf to become a success. Maruti Suzuki  offers benefits of maximum fuel efficiency and safety over its competitors. This strategy helped it to get 60% of the Indian automobile  market. POSITIONING BY QUALITY Another way is to communicate a specific image or position for a brand is to associate it with a specific use or application-Quality It Possess Surf Excel is positioned as  stain remover   Surf Excel hena! Clinic All Clear Dare to wear Black. POSITIONING ON THE BASIS OF PRODUCT CLASS Often the competition for a particular product comes from outside the product class. For example, airlines know that while they compete with other airlines, trains and buses are also viable alternatives. Manufacturers of  music CDs must compete with the cassettes industry. The product is positioned against others that, while not exactly the same, provide the same class of benefits. POSITIONING BY COMPETITOR Competitors may be as important to positioning strategy as a firms own product or services. In todays  market, an effective positioning strategy for a product or brand may focus on specific competitors. This approach is similar to positioning by product class, although in this case the competition is within the same product category. Onida was positioned against the giants in the television industry through this strategy, ONIDA colour TV was launched with the message that all others were clones and only Onida was the leader. Neighbours Envy, Owners Pride. POSITIONING ACCORDING TO THE PRODUCT USER Clinique, for example, has a strong image of being fresh, clean, and pure, with a white-coat clinical approach to skin care and cosmetics. The typical user is perceived to be a young woman with oily skin. The challenge for Clinique is to maintain its current image strengths but to soften the youthful image (to make the brand accessible to mature women) and to reach out beyond the specialized focus on oily, problem skin to a broader   audience. For instance, Clinique would like to inject elements of elegance into the line, not to compete with the elegant position of competitors but to expand beyond their  strong clinical position. POSITIONING BY OCCASION Recognizing the market potential, Cadbury decided to add the  Diwali  twist to  Celebrations. With the 1999 campaign that surprised families with `Diwali Ki Meethi Shubhkaamnaaye  and the `Har Pal Bane Ek Utsavcampaign in 2000, people were now reveling in the  Diwali  festivities with a box of  Cadbury  Celebrations. In 2002, with the tagline `Rishtey Pakne Do  the Rich Dry Fruit Collection was introduced in the market that got families together in festive times. Delving beyond families, the 2004  Celebrations  commercials starring Amitabh Bachchan cemented the spirit of friendship with the tagline `Aisi Mithaas Jo Dosti Banaye Khaas. In 2009,  Celebrations  took the brand thought deeper into the meaning of Diwali; it was now a symbol of new friendship, spreading happiness, and taking a moment to thank all those who remain unappreciated for most part of the year. Tapping into the festive mood of togetherness, Celebrations  started asking people  `Iss Diw ali Aap Kisse Khush Karenge?  

The Skeletal System Essay examples -- Basic Pathology

The skeletal system includes the osseous tissues of the body and the connective tissues that stabilize or interconnect the individual bones. The bone is a dynamic tissue. Throughout the lifespan, bone adjusts to the physiologic and mechanical demands placed on it by the processes of growth and remodeling. Bone serves the organism at multiple levels: As a system, bones permit the organism to locomote effectively and to maintain posture by bearing loads without deformation, by providing rigid attachment sites for muscles and acting as a system of levers to amplify small movements. As an organ, bones protect the viscera and house the hemopoietic tissue (red marrow). As a tissue, bones serve as a reservoir of readily mobilizable calcium, an ion vital for many metabolic processes including cell motility, excitability, secretion, phagocytosis, intermediary metabolism, respiration, and reproduction. Bones (or osseous material) serve a number of diverse purposes in the human anatomy. In addition to providing structure, leverage, protection, and support for the organs of the body, bones also house marrow, which produces blood cells. Within the bones are also stored the calcium deposits which the body may access, via resorption, when needed. Additionally, bones detoxify the system, by removing heavy metals, such as lead and arsenic, as well as other toxins, from the bloodstream. The skeletal system provides structural support for the entire body. Individual bones or groups of bones provide a framework for the attachment of soft tissue and organs. Delicate tissues and organs are often surrounded by skeletal elements. The ribs protect the heart and lungs, the skull encloses the brain, the vertebrae shield the spinal cord, and the pelvis ... ...& J.W. Heath, Wheater ¡Ã‚ ¦s functional Histology, 4th edition, Churchill-Livingstone, New York, 2000, pp. 175-192. Johnson, Michael D. Human Biology: Concepts and Current Issues, Benjamin Cummings, San Francisco, 2001. Khosla, S., Kumar, V., Ramzi, S.C., Robbins, S.L. 1992. Basic Pathology, 5th edition. Philadelphia: W.B. Saunders Co. Manolagas, Starvros C. 2000. Birth and Death of Bone Cells: Basic Regulatory Mechanisms and Implications for the Pathogenesis and Treatment of Oteoporosis, Endocrine Reviews, 21(2): 115-137. Martin, B. 1993. Aging and strength of bone as a structural material, Calcified Tissue International, 53 (suppl.): S34-S40. Martini, Frederic. Fundamentals of Anatomy and Physiology, Prentice Hall, New Jersey, 1989. Raisz, Lawrence G. 1999. Physiology and Pathophysiology of Bone Remodeling, Clinical Chemistry, 45:8(B): 1353-1358.

Kant

IMMANUEL KANT’S THEORY Immanuel Kant (1724-1804) discussed many ethical systems and reasonings. Some were based on a belief that the reason is the final authority for morality. In Kant's eyes, reason is directly correlated with morals and ideals. Actions of any sort, he believed, must be undertaken from a sense of duty dictated by reason, and no action performed for appropriateness or solely in obedience to law or custom can be regarded as moral. A moral act is an act done for the â€Å"right† reasons. Kant would argue that to make a promise for the wrong reason is not moral you might as well not make the promise.You must follow a certain code in order to find truth behind your actions. Kant believed that you should treat everyone with value, dignity, and respect. Our reasoning ability will always allow us to know what our duty is. Kant described two types of common commands given by reason: the hypothetical imperative, which dictates a given course of action to reach a specific end; and the categorical imperative, which dictates a course of action that must be followed because of its rightness and necessity.The categorical imperative is the basis of morality and was stated by Kant in these words: â€Å"Act as if the maxim of your action were to become through your will and general natural law. † Therefore, before proceeding to act, we must decide what rule we need to follow if we were to act, whether we are willing for that rule to be followed by everyone all over. Kant believes that moral rules have no exceptions. It is wrong to kill in all situations, even those of self-defense. This belief comes from the Universal Law theory.Since we would never want murder to become a universal law, then it has to be not moral at all. Kant believes killing could never be universal, therefore it is wrong in each and every situation. There are never any extenuating circumstances, such as self-defense. I believe Kant is right in making certain moral and e thical codes exempt from being a universal law because there shouldn't be different rules for different laws. The rules and laws should apply to every situation. An act is either wrong or right, based on his universality law.For example, giving money to a homeless person just to get him/her to leave you alone would be judged not moral by Kant because it was done for the wrong reason. With Kants belief in mind; if the consequence of immoral behavior were dealt with in a legal structure, people would be prosecuted for â€Å"EVERYTHING† since there are no extenuating circumstances. Kant's categorical imperative is a tri-dynamic statement of philosophical thought:(1) â€Å"So act that the maxim of you could always hold at the same time as a principle establishing universal law. (2) â€Å"Act so as to treat humanity, whether in your own person in that of another, always as an end and never as a means only. ‘(3) â€Å"Act according to the maxims if a universally legislativ e member of a merely potential kingdom of ends. † In other words, Kant argues that particular action requires conscious thought of the rule governing the action. Whether if everyone should follow that rule, and if the rule is acceptable for universal action, it should be adopted. If the rule is unacceptable, then it should be rejected.In order to understand whether or not an action follows Kant's â€Å"categorical imperative,† we must prescribe those norms that we wish to be universal laws. We must make the judgment on whether or not universal ethics is possible. I believe that a bit of universality exists throughout the world; don't kill your neighbor, be kind to others, do not steal, etc. yet, individual perception of the world by people prevents the possibility of an all-encompassing universal code of ethics. I believe along with Kant that we should develop a friendship and code to help our fellow man.We all have a duty to treat others the way we want to be treated. The one thing I disagree with is that we should not be punished for doing good deeds to those even though we might find ourselves backed into a corner when dealing with these individual problems. Overall dealing with Kant's theory everyone should be truthful and abide by the universal code. We should follow his theory in treating everyone with value, dignity, and respect. Even though everyone should help others, I believe in some situations people have to be persuaded to help even though this goes against Kant's beliefs. Kant IMMANUEL KANT’S THEORY Immanuel Kant (1724-1804) discussed many ethical systems and reasonings. Some were based on a belief that the reason is the final authority for morality. In Kant's eyes, reason is directly correlated with morals and ideals. Actions of any sort, he believed, must be undertaken from a sense of duty dictated by reason, and no action performed for appropriateness or solely in obedience to law or custom can be regarded as moral. A moral act is an act done for the â€Å"right† reasons. Kant would argue that to make a promise for the wrong reason is not moral you might as well not make the promise.You must follow a certain code in order to find truth behind your actions. Kant believed that you should treat everyone with value, dignity, and respect. Our reasoning ability will always allow us to know what our duty is. Kant described two types of common commands given by reason: the hypothetical imperative, which dictates a given course of action to reach a specific end; and the categorical imperative, which dictates a course of action that must be followed because of its rightness and necessity.The categorical imperative is the basis of morality and was stated by Kant in these words: â€Å"Act as if the maxim of your action were to become through your will and general natural law. † Therefore, before proceeding to act, we must decide what rule we need to follow if we were to act, whether we are willing for that rule to be followed by everyone all over. Kant believes that moral rules have no exceptions. It is wrong to kill in all situations, even those of self-defense. This belief comes from the Universal Law theory.Since we would never want murder to become a universal law, then it has to be not moral at all. Kant believes killing could never be universal, therefore it is wrong in each and every situation. There are never any extenuating circumstances, such as self-defense. I believe Kant is right in making certain moral and e thical codes exempt from being a universal law because there shouldn't be different rules for different laws. The rules and laws should apply to every situation. An act is either wrong or right, based on his universality law.For example, giving money to a homeless person just to get him/her to leave you alone would be judged not moral by Kant because it was done for the wrong reason. With Kants belief in mind; if the consequence of immoral behavior were dealt with in a legal structure, people would be prosecuted for â€Å"EVERYTHING† since there are no extenuating circumstances. Kant's categorical imperative is a tri-dynamic statement of philosophical thought:(1) â€Å"So act that the maxim of you could always hold at the same time as a principle establishing universal law. (2) â€Å"Act so as to treat humanity, whether in your own person in that of another, always as an end and never as a means only. ‘(3) â€Å"Act according to the maxims if a universally legislativ e member of a merely potential kingdom of ends. † In other words, Kant argues that particular action requires conscious thought of the rule governing the action. Whether if everyone should follow that rule, and if the rule is acceptable for universal action, it should be adopted. If the rule is unacceptable, then it should be rejected.In order to understand whether or not an action follows Kant's â€Å"categorical imperative,† we must prescribe those norms that we wish to be universal laws. We must make the judgment on whether or not universal ethics is possible. I believe that a bit of universality exists throughout the world; don't kill your neighbor, be kind to others, do not steal, etc. yet, individual perception of the world by people prevents the possibility of an all-encompassing universal code of ethics. I believe along with Kant that we should develop a friendship and code to help our fellow man.We all have a duty to treat others the way we want to be treated. The one thing I disagree with is that we should not be punished for doing good deeds to those even though we might find ourselves backed into a corner when dealing with these individual problems. Overall dealing with Kant's theory everyone should be truthful and abide by the universal code. We should follow his theory in treating everyone with value, dignity, and respect. Even though everyone should help others, I believe in some situations people have to be persuaded to help even though this goes against Kant's beliefs.

Essay on Psych Nursing Communication - 647 Words

Journal Number Two: An important primary goal of nursing is to facilitate the development of trust and to build upon a therapeutic relationship between the patient and members of the health care team. Demonstrating the skill(s) of effective communication is key. Assessment of a patient’s ability to communicate includes gathering information about the ‘contextual factors’ that influence communication itself. A context includes all the factors that influence the nature of communication and interpersonal relationships. This includes the patient’s internal factors and characteristics (psychophysiological) the nature of the relationship (relational) and the situation prompting communication (situational).†¦show more content†¦Many altered health states and human responses can limit communication. Often, it can be an easy fix such as checking for hearing aids and or eye glasses; however, quite often, unfortunately it’s not this easy. As a result, a comprehen sive review of the patient’s medical record helps provide relevant information about his/her ability to communicate. Throughout the health history and physical examinations, the health care team documents not only physical barriers to speech, but neurological deficits and pathophysiological conditions such as hearing and/or vision as well etc. For example, patients with aphasia after a stroke or late-stage Alzeimer’s disease often cannot understand or form words, nor can dementia patients often cannot make sense of what is being said. Other mental illnesses such as psychoses or depression can cause the patient to demonstrate ‘flight of idea’ where words do not keep up to rapidly changing thoughts, rambling of the same single word or phrase, loose association of ideas or even slowed speech pattern. Patients with severe anxiety sometimes are unable to perceive environmental stimulus or hear explanations and unresponsive or heavily sedated people cannot send or respond to vernal messages. Reviewing the patient’s medication record is also as important, as opiates, antidepressants, neuroleptics, hypnotics, or sedatives may cause a patient to slur words or use incomplete sentences. Finally, the nurse’s progress notesShow MoreRelatedClinical Nurse Leader Role in Psychiatric Department Essay1314 Words   |  6 PagesCNL Role in Psychiatric Department Never has it been more critical to provide high quality care in the hospital while being cost effective. The American Association of Colleges of Nursing (American Association of Colleges of Nursing [AACN], 2005) has created the Clinical Nurse Leader (CNL) role to introduce lateral integration of care for specified groups by creatively and intentionally using a variety of health care resources (AACN, 2005). 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